# Brand identity design

URL: https://uicrea.com/en/services/brand-identity
Summary: We create your visual identity through a logo, colours, typography and example applications, with a practical guide for your team.

## Scope

- Brand discovery session
- Logo concepts and design revisions based on feedback
- Logo variations
- Colour palette and typography system
- Business card, letterhead and envelope design
- Social media profile assets
- Brand guidelines (PDF)
- Design and export files (AI, SVG, PNG)

## Frequently asked questions

**Q: How do you agree on logo options and revisions?**

A: We define the design options and revision stages around your needs. We develop your chosen direction with your feedback and list the files to be delivered in the proposal.

**Q: Can I commission just a logo?**

A: Yes. If you only need a logo, we can set the scope accordingly. If you already have colours, typefaces and branded materials, we also consider how the new logo will work with them.

**Q: How are the cost and timeline determined?**

A: The scope depends on whether you’re creating a new brand or refreshing an existing identity, the applications you need and the final files. We discuss these requirements and prepare a project-specific proposal and schedule.


We design the visual identity that makes your brand recognisable across your website, print and social media. Whether you need a new logo, a refreshed identity or additional applications, we define the work together.

## Before we start designing

We discuss what you offer, who you want to reach and how you want your brand to be perceived. We review your existing logo, materials and any references you’d like to share. Visual decisions should reflect how the brand will be used as well as your preferences.

A logo on packaging and a small app icon have different requirements. Understanding where the identity will appear helps us design for those conditions from the start.

## From concept to application

We prepare design options within the agreed scope and develop your chosen direction with your feedback. Once the logo, colours and typefaces are established, we move on to the business cards, print materials and social media assets you need.

If we’re working with an existing identity, we agree which elements to keep. That makes it clear which files and applications need updating.

## Files your team can use

The brand guidelines explain logo spacing, colour codes, use on light and dark backgrounds, and typography. Alongside the source files, we provide the image formats you’ll need for everyday use.

The guide becomes a shared reference for your team, printer or agency. If the identity needs to carry through to regular posts, we can plan [social media design](/en/services/social-media-design) in the same visual language.

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Source: https://uicrea.com/en