# Digital marketing

URL: https://uicrea.com/en/services/digital-marketing
Summary: We prepare and manage Google and Meta campaigns. Channel selection, budget and content are planned around what you want to achieve.
Duration: Planned around the campaign

## Scope

- Marketing goals and channel plan
- Google Ads campaign management
- Meta advertising for Instagram and Facebook
- Conversion tracking and pixel setup
- Landing page improvements
- A/B testing
- Content and community management
- Performance reports and review meetings

## Frequently asked questions

**Q: Is the advertising budget included in your fee?**

A: No. Our fee covers campaign preparation, management and improvements. Advertising spend is paid to Google and Meta through your own account. The proposal treats the service scope and advertising budget separately.

**Q: How much should I budget for advertising?**

A: Your audience, product or service, competition and campaign goal all affect the budget. We don’t set one minimum for every business. We agree on a starting budget together, then review the results to plan future spending.

**Q: Who owns the advertising accounts?**

A: We create accounts in your business’s name or work through your existing accounts. Administrator access, measurement tools and campaign responsibilities are agreed at the start. You retain access to your accounts.


We start by defining what you want to increase: sales, enquiries, bookings or awareness of your brand. uicrea brings advertising management, content planning and measurement together for businesses and agencies’ campaigns.

## Goals and measurement

First, we review your offer, audience and the page visitors will see after clicking an ad. We agree which actions to track, such as a form submission or purchase. We check existing accounts and measurement tools, then include any gaps in the work plan.

Depending on the campaign’s goal, we assess clicks, enquiries, sales or reach. We also make clear in the report where data is missing or cannot be measured.

## Campaigns and content should work together

In Google Ads and Meta campaigns, we bring targeting, copy, images and the landing page around the same goal. If an ad promotes a service, visitors should be able to find its scope and the next step easily on the page they reach.

We add content and community management to the plan where needed. If regular visual production is required, we consider it alongside [social media design](/en/services/social-media-design). We agree from the start which tasks belong to your team and which belong to us.

## Budget and review

Advertising spend is separate from our service fee. We review the budget together against campaign goals and the available data. We don’t promise a fixed number of sales or a specific financial return.

The campaign length and review schedule depend on your goals. In our meetings, we discuss completed work, results and next steps. To get started, we can review your current advertising accounts, what you want to promote and what you want to achieve.

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Source: https://uicrea.com/en